It looks like email popups are present in every online stores to collect email subscribers. That means, every store owners know the importance of email marketing in online selling.
The most common way that everyone does when we have customers’ emails is to send weekly or monthly newsletters to all customers, without knowing their interests, or what they want.
There’s nothing wrong with it. However, if you had known that you could increase sales by 30% just by sending emails the right way, I beg you’d wish to do so more early to never waste any subscribers going through you email popup. Because so would we.
Are you sending the same newsletter to all customers?
Discovering customers and driving them to your store is a worthwhile goal. After having visitors, the top target is to make them purchase or at least to collect their emails for further follow-up. So, tell me, how do you follow up with your visitors? Pick some products, put them in a newsletter and send to all every week, every month? Thousands of online sellers are doing the same.
However, do you know that among those customers, some people are only interested in skirts, while some other only view shoes on your store?
Email marketing works best when it is personalized. Email should be tailored to customer action so that every communication is relevant to their interests.
Furthermore, one of email’s strengths is that it’s a way to get feedback from your customers. The trick is not to send any email that comes from a “No-reply” email address. Instead, use that opportunity to send the automated email from a personal address (founder’s email) and allow customers to reply with questions or problems they have. With this kind of targeted emails, you will be able to talk to your customers and understand them more.
Beeketing can help you send personalized, yet automated emails on your behalf to communicate with your customers. But how? By following customers’ behaviors around your store, Beeketing knows what they want, what they need, and then automatically send personalized emails based on actions they take, to make sure they really buy. All by 1 click install.
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Is your email targeted?
Email marketing is a great way to improve initial customer engagement with your store, especially when there is no person-to-person connection. In a retail store, you know who is who, you talk to your customers personally and have a sense on what they like. In contrast, it’s quite hard to do so with an online store. Therefore, most online sellers often end up treating all customers the same.
Targeted emails will always convert better than an email asking for a sale out of the blue. An effective approach is to create a sequence of emails that slowly exposes your new visitors to the key products that they like on your store.
Instead of throwing everything at them right away, you can email them 1 day after they’re interested in 1 product and say, “Hey, did you know this product comes in 5 colors?”. Or, if one of your customers abandoned a shopping cart, send them a targeted email a day or two later with a special offer for whatever item they left in the cart.
It looks simple, but when you do everything yourself, it could be really frustrating. That’s why Beeketing was born to help you target your customers, send each customer different emails based on their interests, automatically.
All customers are receiving newsletters from you at the same time?
Deliverability is a key factor in email. For many technical reasons, your email messages may not be reaching their intended recipients at the right time. As discussed in the first point, most online sellers usually send 1 newsletter to all customers, it can’t be the best time for each person, which results in low open rates.
Timing is especially relevant to get higher open rates or even conversion rates: many marketers suggest sending emails between 7p.m – 10p.m in your customer’s time zone or scheduling emails to reach them at the time they registered for your email list.
“Hmm, it sounds great, but how to choose the right timing to send emails to my customers? How do I know when is the best to reach my customers in their timezones?….”, you might ask.
Well, problems will be solved right after you let Beeketing do the hard work for you. With advanced technology, we can detect customers’ timezone, as well as at what time they tend to open emails the most during a day. With such carefully-targeted emails, the average open rates we’ve recorded is from 30% to 70%, and up to 35% conversion rate. There is no reason to lose these sales with non-targeted emails.
Does your email copy help to convert visitors into customers?
Lastly, an effective lifecycle sequence will be meaningless if you don’t have great email copy. Most online sellers already have tons of tasks to do every day, from managing orders, answering emails, control shipping, revenue,… Therefore, email copy could be paid a little less attention, while it’s really important, it’s a bridge to connect you and your customers.
Why don’t you save yourself a few hours each week by using the well-written emails that Beeketing prepares?
Email marketing is considered as a personal way to communicate with your customers. Message come into your inbox along with email from your friends and family. As such, the more personalized your email marketing messages, the better they perform.
A particularly effective email marketing technique is to set up a series of automated emails to send to customers, which works best when these emails adapt to customers’ behaviors on your store. And it saves your time as well.
If you want to increase revenue by 30% while spending only 5 minutes each month to watch the results, no more composing emails, worrying about timing or what to send to your customers, let’s give Beeketing a try at: https://beeketing.com/
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