eCommerce email marketing – Does it really drive sales?
I get why you may be skeptical of whether eCommerce email marketing is still the fashion when everybody does it in massive scales. In 2017, the average number of emails sent per day hit a staggering 269 billion. A professional received an average of 121 emails per day, 73,2% of which were thrown to the trash box. So if you are running a WooCommerce store, are WooCommerce follow up emails still a thing?
Data says it best: email marketing still remains the best marketing channel for ROI at your disposal, accounting for almost 23% of sales for most companies. 15% of abandoned carts are successfully recovered by emails, which might be thousands of lost revenue if not recovered. So yes, eCommerce email marketing don’t die. They’re even in fact one of your best shots to grow your business to 7-figure revenue.
In this post, let’s together dig deep into WooCommerce follow up emails techniques: what are built in for free to WooCommerce and what you might be missing as the most sale converting email campaigns in eCommerce.
What you have for free in WooCommerce follow up emails
What’s great about WooCommerce is the very necessary features it builds in to make sure merchants starts off their online shops with everything needed in hand.
WooCommerce provides you with all basic emails related to order fulfillment and user account:
You can find these options in WooCommerce >> Settings >> Emails and follow this detailed instruction by Cloudways to see what you can control over WooCommerce built-in emails.
Those emails help your customers keep track with the order fulfillment process. How can they help with your sales? Not much. What we should focus on are emails that actually sell and bring customers back to your store.
Send personalized, segmented and triggered WooCommerce follow up emails that drive sales
I would like to recommend a WooCommerce email plugin called Mailbot to set up and manage personalized follow up emails, and it’s really easy to use.
It’s also more affordable than other WooCommerce email plugins such as MailChimp or GetResponse, as its price is fixed at $19, $29, $39 or $49 / month depending on packages, and no extra charges for additional subscribers or sent emails. We all prefer knowing for sure exactly how much we have to pay for our email marketing system each month.
5 types of highly-converting WooCommerce follow up emails built in to Mailbot:
Welcome emails are more or less underestimated since they do not directly sell customers anything. However, welcome email receivers show 33% more long-term engagement with a brand and are much more likely to make a purchase. Sending welcome emails to new customers creates a positive impression and builds long-lasting engagement with your brand.
The welcome email in Mailbot is named “Happy Email”. It’s triggered to send when a new customer signs up or makes the first purchase.
Make sure you customize the email content that resonates with your audience. Giving away a small discount for the first/next purchase is also a good idea to make new customers willing to start buying.
Upsell & Cross-sell emails
WooCommerce upsell & cross-sell emails are sent to follow up customers with personalized product recommendations based on their past purchases. The goal is to sell them additional products and increase your store’s AOV.
Think of the frequently bought tothether or more recommendations for you widgets on website pages, but you do this with email marketing. You just simply set up collection cross-sell rules and Mailbot will automatically draft follow up emails that cross-sell items based on customer’s order and your rules.
Abandoned carts emails
Abandoned cart emails are a series of reminder emails sent to customers who have initiated the checkout flow but failed to complete a order. Did you know that average abandoned cart emails win back 12-15% of leaving customers?
Mailbot offers their out-of-the-box cart abandonment series of 3 emails (though you can add as much more as you like), triggered to send until customers are converted. Email content are already prepared, including the abandoned items, alternatives recommendations, and a discount coupon in the last email to incentivise. Simply turn the campaign on, adjust your time to send and email templates if you wish, and leave it all to the app.
Win back emails
You may have a list of many old customers who shopped with you a long while ago but haven’t come back. Win back series are catch-up emails sent to these old customers to get them re-engaged with your brand. Mailbot sets up 2 win back emails in this series, triggered to sent when customers haven’t come back for 30 days. It sends recommendations of latest and most popular items and invite customers to come back to store.
Reward coupon email
Don’t forget that retaining current customers is as fruitful as converting new customers into buying. It’s important that you reward regular purchasers to make them loyal to your brand. Sending a reward coupon code to customers who have placed multiple orders in short time will drive more repeat orders from them and build a strong brand trust.
Segmentize customers to trigger personalized follow up emails
Personalized emails are 6x more effective than regular emails. It really matters that customers receive relevant follow up emails at the right time. Mailbot builds in a very advanced customer segmentation tool to help users target customer groups as specific as possible.
You can, for example, segmentize customers who viewed but didn’t buy a specific product or collection in order to send a personalized follow up email with a 5% discount or a giftcard, in order to encourage them to purchase.
The segmentation tool built in to Mailbot is really intuitive and simple to use.
How to design an email template?
8 years ago, I used to be crazily frustrated by the drag-and-drop email editor by MailChimp. Changing orders of elements, customizing text font and size, or adding images, weren’t smooth. But now, thanks to drag-and-drop editor, I don’t need a designer to create email templates for me.
In Mailbot, you just choose to add element blocks in the position where you want to present them in your email, then design will be in place for you. If you’re familiar with HTML, play with it to make the email template more unique and feature your brand.
Go with the right tool
If you just want to make sure your customers are informed of their order fulfillment and accounts, stay with the free emails built in to WooCommerce. But if you want to drive crazy sales with email marketing, go with WooCommerce email plugins like Mailbot by Beeketing. (Get the Beeketing plugin to connect to their platform and choose Mailbot app to get access to their email marketing system).
MailChimp is great. But I guess we all just don’t like the idea of “pay as you go” when we get more subscribers and send more emails. If there is an alternative that charges us a fixed amount for unlimited subscribers and sent emails, why don’t we go with it?