Thanks to the variety of ultimate features and its supportive community, Shopify is one of the most powerful e-commerce platforms for businesses of all scales. There are a wide range of top Shopify apps in the market, which makes it a tough choice for entrepreneurs to choose what works best for their online stores.

In this article, we would recommend the 10 top Shopify apps that can take your sales and conversions to the next level. Here are our nominees in 2018:

1. Oberlo

Make AliExpress dropshipping business simple in 3 minutes for everyone

For store owners who start out with little capital at first, dropshipping seems a perfect starting point. While running a dropshipping business does not require inventory and supply chain operation, managing products on your storefront and making sure orders are shipped properly on time while not holding the stock could be a big challenge.

Oberlo is one of the top Shopify apps for AliExpress dropshippers. It allows you to directly import products from AliExpress to your website and order product to fulfill placements automatically in one click. The integrated shipment tracking lets you know where the shipment is in the process at real-time, so you don’t have to worry about losing your orders and confidently confirming with customers when they can receive their goods. Quantity and pricing auto-updates are also empowered with Oberlo’s powerful system.


>> View Oberlo listing in Shopify app store


2. Boost Sales

Smart Upsell & Cross-sell to increase average purchase value

It’s no coincidence that the giant Amazon and many other leading eCommerce businesses design their sites to take advantage of upsell & cross-sell tactics. Being created to empower Shopify sites, Boost Sales helps to enhance conversion rate and boost sales by increasing average order value.

Once shoppers browse your site or add an item to their carts, Boost Sales will show them a popup suggesting other items that can be complementary to the items they chose. Not only does Boost Sales allows shop owners to manually organized their own upsell and cross-sell package deals, but it also collects and analyze sales data of the whole store in order to automatically recommend personalized products to the right customers.

Take a look at Boost Sales live demo site to see how upsell & cross-sell offers work.

Boost sales

Being seamlessly integrated into any Shopify sites, easy to install with friendly UX, and responsive on both desktop and mobile devices, Boost Sales is the “must-have” Shopify app for any online stores looking for proven tactics to scale up average order value.

>> View Boost Sales listing in Shopify app store

3. Referral Candy

Take advantage of Word of Mouth marketing to boost sales at lowest cost

According to Nielsen, more than 90% of consumers believe recommendations from friends and family over all forms of other advertising. On the other hand, in a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective and cost-efficient form of marketing. Sadly, only 6% say they have mastered it.

ReferralCandy is the referral marketing tool trusted by more than 3000 online stores to help merchants drive more sales through word-of-mouth marketing without breaking a sweat.

The app helps encourage your customers to spread your products over the world: After buying something from your store, the customer will receive a coupon code to share with his/her friends. When their friends buy from you, the customer automatically receives a referral reward. Everybody wins: your original customer gets rewarded, their friends get a discount, you make more sales and get a new customer!

11. Referral Candy - top shoify apps

ReferralCandy also comes with widgets and customizable email templates that increase the number of advocates for your referral program. Worry about losing money for the app without generating more sales? You will be offered 30-Day risk-free trial using the app, so why not giving it a try?

>> View Referral Candy listing in Shopify app store

4. SEO Image Optimizer

Make SEO for images easier than ever for non-tech store owners

According to Moz report, 26.79% of searches take place on Google Images, compared to just 3.71% on YouTube, 2.25% on Bing and 0.69% on Facebook. It means Google Image is definitely one of the most prospective channels in attracting new customers and converting them into sales. However, understanding SEO elements and Google mechanism seems to be challenging and time-consuming to most non-tech store owners, not to mention that there are tons of product images needed to be optimized on each online store.

Nevertheless, you still have to improve and manage SEO for product images, because it is one of the most effective ways to drive long-lasting organic traffic source to your site.

SEO Image Optimizer was created to make the task so simple and easy in a couple of clicks. It will take less than 1 minute to set it up, then the app will automatically adjust the Alt tag of products for you, which is the #1 priority when it comes to image optimization.

SEO Images

>> View SEO Image Optimizer listing in Shopify app store

5. Mailbot

Your Virtual Email Marketing Assistant

Being born to handle all the hassles of managing email marketing campaigns, Mailbot frees you from difficulties of drafting and scheduling newsletters every week.

The most ultimate feature of Mailbot is that 100% emails are automatically created and scheduled for you. Thanks to its wide range of content library as well as intelligent customer segmentation system, it will automatically generate different types of weekly newsletters (new arrivals, product recommendation, collection to cross-sell…) personalized for each customer.


Understanding customers behavior and interests on store, Mailbot empowers a variety of rule-based campaigns to target and convert visitors into customers. The app focuses on recovering browse and cart abandonment to bring leaving customers back and recover lost sales. Besides, Mailbot also aims at engaging and rewarding customers through appropriate campaigns at different times to improve retention and convert more sales from repeat customers.

Being built to free customers from all the stressing work of email marketing, Mailbot is a top Shopify app that brings automation and personalized recommendation totally into your hand.

>> View Mailbot listing in Shopify app store

6. Yotpo Review

Generating more site & product reviews to increase conversion rate and customers’ trust

It is undeniable that showcasing the positive and nice stories through review sections of site is a never-get-old tactic which allows you to boost the customers’ trust and increase conversion rate. According to a survey by Bright Local, 88 percent of consumers trust online reviews as much as a personal recommendation—which is astounding, considering most online reviews are posted by total strangers. The same survey found that only 12 percent of the population did not regularly read reviews for consumer products.

For the reason above, it might be a huge mistake if the products you are offering do not obtain many positive reviews and compliments. Yotpo Review empowers you to easily collect and use the reviews widget to showcase reviews right on your product pages. In addition to that, being highly customizable and SEO friendly are also the top-notch features users can benefit from the app.

Yotpo Review

>> View Yotpo Review listing in Shopify app store

7. Checkout Boost

Boost checkout rate and generate referral traffic from social word-of-mouth

A Forbes research reported that 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. This really makes sense. Imagine if you see some stuff quite interesting shared on your friend’s Facebook (and you think he has quite a good taste), will you click on it to find out more?

Checkout Boost encourages your customers to share what they added to their cart on Facebook and Twitter and receive a gift (discount code, free shipping,etc.) in return. This thus helps drive more traffic from social media to your store. At the same time, Checkout Boost allows you optimize two steps in your sales funnel: bring more traffic from word-of-mouth marketing and improve checkout rate by offering special offer to about-to-buy customers.

Checkout Boost

How about many customers who leave without checking out? Turn on exit-intent technology built in Checkout Boost to capture them right before they leave.

>> View Checkout Boost listing in Shopify app store

8. Rewards and Referrals by Swell

Build interesting reward and referral programs to retain customers and generate leads

According to a research by Bain & Company consulting group, selling more to current customers is 67% easier than acquiring new ones. Rewards loyalty program is a proven tactic to retain repeat customers at a relatively low cost: you incentivize your customers to interact with you and come back regularly for more points.

Swell is one of the top Shopify apps that helps Shopify merchants build a highly customizable loyalty program in a click.

Rewards and Referrals by Swell

With Swell, your customers can earn loyalty points in many ways such as creating a store account, interacting with you on social media, making more purchases, referring their friends, reviewing products, ect.

Starting from $0, Swell gives you basic options to get started with, before committing to a paid plan.

>> View Swell listing in Shopify app store

9. Sales Pop

Create a sense of urgency with real-time notification of recent sales

If you are struggling to find a top Shopify app that helps urge customers to make a faster buying decision, build trust and credibility for the store and lift up your sales, Sales Pop is right just for you.

Being used by hundreds of thousands of shop owners across the world, Sales Pop is a powerful selling tool which helps to encourage people to buy and increase your sales. Built with the concept of social proof, the app helps to display purchase activities in your store via real-time notification popups. Sales Pop brings a brick and mortar feeling to an eCommerce site, which shows evidence that there are many happy customers already buying. Thanks to that, online retailers can generate the urgency and fear of missing out towards site visitors, motivating them to immediately make buying decisions.

Sales Pop

One of the most outstanding features of Sale Pop is that its real-time notifications are responsive on all mobile devices. This is undoubtedly an ultimate advantage because nowadays, the majority of online shopping sales are regularly conducted through smartphones and tablets in many countries (Telegraph 2016). Plus, you can freely edit the message, position or display time of the notification to optimize the app and make it blend with your site without having to upgrade to the paid plan as most other apps on Shopify store. It’s totally free.

Have a look at Sales Pop live demo site to know how its real-notification works.

>> View Sales Pop listing in Shopify app store

10. Clever Adwords, Easy Integration

No Google marketer needed anymore, let Clever Adwords do that for you

Apart from SEO for websites, utilizing Google Adwords tool could be also overwhelming for many online retailers who aren’t long on the financial and human resources, given the fact that this is one of the most cost-efficient marketing strategy.

Being built as an Adwords automated solution, Clever Adwords will handle all the hassles of running and managing Google Adwords campaigns for online shop owners. The app takes care of everything: installing remarketing tag, optimizing keywords and running a campaign on Google Search for you.

Clever Adword

What is more exciting is, Clever Adwords also helps to re-engage with visitors who left the sites without making any purchase by displaying personalized Google Display ads of their previously viewed products. All you need to do is just linking your Adwords account to the app and allocating a budget you can spend.

>> View Clever Adword listing in Shopify app store

11. Outfy

Take control of 15 prominent social networks from a single place all at once

If you are in need of a method allowing you to share a wide range of products and make them go viral on all the social medias, you should never overlook Outfy – an Shopify app which empowers you to effortlessly take the control of more than ten different social media platforms including Facebook, Instagram, Twitter, Pinterest, etc. It is the most productive tool to greatly enhance the social reach of your e-store and pull more traffic & eventually increase sales of your products exponentially.

Outfy Logo updated- Top best shopify apps in 2018

Outfy was born to take the pain out of handling dozen social networking websites, making media management effortless for online retailers. You can not only promote your products to 15 prominent social networks from a single place all at once, but also plan your social media sharing for a whole day, week or even months. Plus, your products (even new postings) get auto synced daily to your Outfy dashboard. Instead of spending a huge amount of time and money, shop owner now can smartly maximize benefit from social media marketing thanks to Outfy.

>> View Outfy listing in Shopify app store


That’s all we hope this article helped you find the top Shopify apps in 2018 for your site. If you find this article useful and easy to take advantage of, then don’t hesitate to share it with other entrepreneurs like you. You may also take an interest in our recommendation of 10 eCommerce Growth Hacks to Boost Your Sales. If you have any question or suggestion about this topic, feel free to leave a comment below.

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