Thanks to the variety of ultimate features and its supportive community, Shopify is one of the most powerful e-commerce platforms for businesses of all scales. There is a wide range of best Shopify apps in the market, which makes it a tough choice for entrepreneurs to choose what works best for their online stores.
Here is the list of 20 best Shopify apps in 2018 that can take your sales and conversions to the next level. Let’s dive in!
Sales and Promotion
If you are struggling to find best Shopify apps that helps urge customers to make a faster buying decision and build trust and credibility for your store, Sales Pop is right just for you.
Being used by hundreds of thousands of shop owners across the world, Sales Pop is a powerful selling tool which helps to encourage people to buy and increase your sales. Built on the concept of social proof, the app displays purchase activities in your store via real-time notification popups. Sales Pop brings a brick and mortar feeling to an eCommerce site, which shows evidence that there are many happy customers already buying. Thanks to that, online retailers can generate the urgency and fear of missing out towards site visitors, motivating them to immediately make buying decisions.
One of the most outstanding features of Sale Pop is that its real-time notifications are responsive on all mobile devices. Plus, you can freely edit the message, position or display time of the notification to optimize and make the app blend with your site without having to upgrade to a paid plan. It’s totally free.
Have a look at Sales Pop live demo site to know how it works.
2. Countdown Cart – Best Shopify app to leverage scarcity and social proof to urge customers buy immediately
Being one of the trending Shopify apps in 2017 voted by Shopify, Countdown Cart helps to instantly bring urgency, scarcity and social proof to every item on a store. The app will display 3 beautifully-designed widgets on the products page, showing the stock availability of a product, the time duration of the product sales and how many people viewed and bought it. This thus builds credibility for the store and make shoppers more willing to buy.
Besides, the app’s setup is a breeze. All store owners have to do is just install Countdown Cart within 1 click, then they will have everything up and running in an automatic way.
3. Rewards and Referrals by Swell – Build interesting reward and referral programs to retain customers and generate leads
Price: From $0.00/month
According to a research by Bain & Company, selling more to current customers is 67% easier than acquiring new ones. Rewards loyalty program is a proven tactic to retain repeat customers at a relatively low cost: you incentivize your customers to interact and come back regularly for more points.
Swell is one of the best Shopify apps that helps Shopify merchants build a highly customizable loyalty program within a click.
Your customers can earn loyalty points in many different ways such as creating a store account, making more purchases, referring their friends, reviewing products, etc.
Price: From $30/month
It’s no coincidence that the giant Amazon and many other leading eCommerce businesses design their sites to take advantage of upselling & cross-selling tactics. Created to bring upselling strategy to Shopify stores, Boost Sales helps to enhance conversion rate and increase average order value.
Once a shopper add an item to his cart, Boost Sales will show him a pop-up, suggesting other items that can be complementary to the items he already chose. Not only does Boost Sales allows shop owners to manually organized their own upsell and cross-sell package deals, but it also collects and analyze sales data of the whole store in order to automatically recommend relevant products to the right customers.
Take a look at Boost Sales live demo site to see how upsell & cross-sell offers work.
Easy to install with friendly UX and responsive on both desktop and mobile devices, Boost Sales is the “must-have” Shopify app for any online stores looking for proven tactics to scale up average order value.
5. Personalized Recommendations – Showcase targeted recommendations to convert visitors into paying customers
It’s no coincidence that top 10 world’s eCommerce leaders such as Amazon, eBay and Best Buy have been all devoted their sites to product recommendations. That’s because this method helped them significantly enhance their order value, lifting up their revenue by 74%!
Personalized Recommendations app comes with 6 highly customizable widgets:
- Bought this also bought: Recommend products that best compliment a specific item what customers viewed or purchased in order to entice them to buy more.
- Best sellers of the store: Shows the hottest items of your store right on the homepage to catch buyers attention right when they land on store.
- Recently viewed & featured recommendations: Personalized Recommendations will suggest customers the products that they are most likely to add to their cart based on customers’ browsing history & sales history.
- Cart recommendation: Recommend additional products that customers are interested in based on the items they already added to their cart before, helping them save time seeking other products.
- Smart Upsell Popup: When customers add an item from the recommendation widgets, Smart Upsell Popup will appear to suggest more items they are likely to buy.
- Handpicked products by you: This feature allows store owners to choose which items they want to show to boost sales. It can be their discounted products or new arrivals.
According to Moz report, 26.79% of searches take place on Google Images, compared to just 3.71% on YouTube, 2.25% on Bing and 0.69% on Facebook. It means Google Image is definitely one of the most prospective channels in attracting new customers and converting them into sales. However, understanding SEO elements and Google mechanism seems to be challenging and time-consuming to most non-tech store owners, not to mention that there are tons of product images needed to be optimized on each online store.
SEO Image Optimizer was created to make the task so simple and easy in a couple of clicks. It will take less than 1 minute to set it up, then the app will automatically adjust the Alt tag of products for you, which is the #1 priority when it comes to image optimization.
Since half of online stores’ traffic comes from mobile devices, merchants would leave tons of money on the table if they don’t have any solutions to enhance their mobile users’ experiences. Being one of most popular apps on Shopify appstore, Mobile Converter significantly increase mobile conversions with a sticky Add to Cart bar at the top/bottom of the mobile screen. It allows customers to easily add their favorite items to cart anytime they want.
Besides, Mobile Converter also provides a visual look of products to customers with a full-screen view of product images, which makes shopping on mobile devices more user friendly.
8. Yotpo Review – Generating more site & product reviews to increase conversion rate and customers’ trust
Price: Free – Custom
It is undeniable that showcasing the positive and nice stories on a store is a never-get-old tactic which allows you to boost the customers’ trust and increase conversion rate. According to a survey by Bright Local, 88 percent of consumers trust online reviews as much as a personal recommendation. The same survey found that only 12 percent of the population did not regularly read reviews for consumer products.
For the reasons above, it might be a huge mistake if your products do not obtain many positive reviews and compliments. Yotpo Review empowers you to easily collect and use the reviews widget to showcase reviews right on your product pages. In addition to that, being highly customizable and SEO friendly are also the top-notch features users can benefit from the app.
Price: From $49.00/month
According to Nielsen, more than 90% of consumers believe recommendations from friends and family over all forms of other advertising. In addition, 64% of marketing executives indicated that they believe word of mouth is the most effective and cost-efficient form of marketing.
ReferralCandy is a referral marketing tool trusted by more than 3000 online stores. It helps merchants drive more sales through word-of-mouth marketing without breaking a sweat.
The app helps encourage your customers to spread your products over the world: After buying something from your store, the customer will receive a coupon code to share with his/her friends. When their friends buy from you, the customer automatically receives a referral reward. Everybody wins: your original customer gets rewarded, their friends get a discount, you make more sales and get a new customer!
Worry about losing money for the app without generating more sales? You will be offered a 30-Day risk-free trial using the app, so why not give it a try?
Price: Free plan available
Wishlist is a great tool for every visitor who doesn’t have an immediate intention to buy. If the visitor puts a product to wishlist, it shows an interest that can be converted into sales. For example, Amazon sends an email every week about the items in the wishlist if a price of the product in the wishlist has gone down or there are more options available.
SocialShopWave can help you automate this process and convert interest of your visitors into sales! The app automatically sends reminders when wishlist items are on sale, back in stock, going to be sold out, etc. Moreover, you can even send push notifications along with the emails.
The other great feature offered by this app is Instagram feed that can be placed anywhere on the shop. You can ask your customers to post photos with a certain #hashtag on Instagram. The app can pull photos and show how your products look beautiful in real life. This can serve you as a strong social proof and increase conversions of product pages.
11. Clever Adwords, Easy Integration – No Google marketer needed anymore, let Clever Adwords do that for you
Apart from SEO, utilizing Google Adwords could be also overwhelming for many online retailers who aren’t long on the financial and human resources, given the fact that this is one of the most effective marketing strategy.
Being built as an Adwords automated solution, Clever Adwords will handle all the hassles of running and managing Google Adwords campaigns for online shop owners. The app takes care of everything for you, from installing remarketing tag, optimizing keywords to running campaigns on Google Search.
What is more exciting is, Clever Adwords also helps to re-engage with visitors who left the sites without making any purchase through Google Remarketing Ads. Just link your Adwords account to Clever Adwords, then it will do the rest for you.
Price: From $15.00/month
According to Google statistics, 96% of store visitors won’t buy on their first visit. That means you will lose a lot of money for traffic acquisition if you don’t do anything to retarget these customers.
RetargetApp was born for the purpose of converting those visitors into customers for eCommerce merchants. The app will handle all the hassles of running Facebook retargeting campaigns, from creating ads creatives, segmenting audience to optimizing the ads to bring back the best results. Besides, applying big data technology, RetargetApp will automatically analyze your customer behaviors and showing your ads to other potential customers who have never visited your store before.
All you have to do is just connecting your Facebook page to the app and allocating a budget that suits you.
Price: From $20/month
A Forbes research reported that 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. This really makes sense. Imagine if you see some stuff quite interesting shared on your friend’s Facebook (and you think he has a good taste), will you click on to check it out? The chance is high.
Checkout Boost encourages your customers to share what they added to their cart on Facebook and Twitter in exchange for a gift (discount code, free shipping,etc.). This thus helps drive more traffic from social media to your store. At the same time, Checkout Boost allows you to optimize two steps in your sales funnel: bring more traffic from word-of-mouth marketing and improve checkout rate by offering special offer to about-to-buy customers.
How about many customers who leave without checking out? Turn on exit-intent technology built in Checkout Boost to capture them right before they leave.
If you are in need of a method allowing you to share a wide range of products and make them go viral on social media, you should never overlook Outfy. Outfy empowers you to effortlessly take the control of more than 10 different social media platforms to greatly enhance the social reach of your e-store and pull more traffic.
You can not only promote your products to 15 prominent social networks, but also plan your social media sharing for a whole day, week or even months. Plus, your products (even new postings) get auto synced daily to your Outfy dashboard.
Price: Free – $99/year
According to eMarketer study, email had a median ROI of 122% – four times higher than other marketing formats, including social media, direct mail and paid search. This proves email marketing has always been one of the most efficient channel for selling.
Better Coupon Box helps eCommerce merchants to grow their email lists of potential customers by 80%. It will show a beautiful yet responsive pop-up with a coupon code, encouraging visitors to leave their email address to receive the code in return.
On top of that, by upgrading to a $99/year package, users can take advantage of many other great features of Better Coupon Box such as exit-intent pop-ups, holiday themes collections and trigger to show pop-ups on specific pages or to selected customer (new, returning or all).
Fact: 11,730 Better Coupon Box users have successfully increased their sales by 36% through sending personalized emails with Mailbot app. You can try it for free here >>
Price: Free. Upgraded plans from $24/month
Sumo List Builder provides a full set of tool for Shopify store owners to capture visitors’ emails with 3 neat interfaces: welcome mats, scroll boxes and pop-ups.
- Welcome mats: Show a full-screen call to action that appears when shoppers visit your store.
- Scroll boxes: An opt-in form displays at the right/left bottom of the screen when customers scroll down the page.
- Pop-ups: Grab customers attention with an eye-catching pop-up
Price: From $29.00/month
Mailbot was born to handle all the hassles of managing email marketing campaigns for Shopify merchants: 100% emails are automatically created and scheduled for you.
Thanks to its content library and customer segmentation system, Mailbot will automatically generate different types of weekly emails (new arrivals, product recommendation, collection to cross-sell…) which are personalized for each customer.
Mailbot also focuses on recovering browse and cart abandonment to bring slipping-away customers back and recover lost sales. Besides, the app helps Shopify enterpreneurs to easily re-engage and reward loyal customers with email automation to convert more sales from current buyers.
Price: From $0.00/month
For store owners who start out with little capital at first, dropshipping seems a perfect starting point. While managing products on your storefront and making sure orders are shipped properly on time could be a big challenge, running a dropshipping business does not require inventory and supply chain operation
Oberlo is one of the best Shopify apps for AliExpress dropshippers. Oberlo allows you to directly import products from AliExpress to your website. Whenever someone buy thr products from your store, Oberlo will also handle all the order fulfillment automatically for you in one click.
The integrated shipment tracking lets you know where the shipment is in the process at real-time, so you don’t have to worry about losing your orders and confidently confirming with customers when they can receive their goods. Quantity and pricing auto-updates are also empowered with Oberlo’s powerful system.
Price: Only pay for products ordered
Apart from dropshipping, print-on-demand has been all the rage for recent years thanks to its major benefits: no need to worry about stock inventory, small initial investment, high profit margin, no monthly fees, etc.
Printful allows eCommerce entrepreneurs to have a print-on-demand store up and running in minutes: they just have to install Printful, upload their designs and create product mockups. That’s all. Whenever a shopper makes a purchase on the site, Printful will automatically handle the fulfillment for the owner, from printing the products, packaging to shipping the order.
Merchants can also take advantage of more than 200 products and variations on Printful, ranging from t-shirts to phone cases or even posters in order to maximize their revenue with every single design.
20. Quick Facebook Chat – Best Shopify app to turn conversations to conversions with Facebook Messenger Live Chat
If you’re looking for an easy-to-use and effective tool to communicate with your customers, you should undoubtedly give Quick Facebook chat a try.
Quick Facebook Chat works as a live chat tool on stores, allowing shoppers to chat directly with store owners through their Facebook Messenger account. The chat history is retained on Messenger, so customers and store owners can continue their conversations whenever they want. This thus helps to improve customer satisfaction and boost your conversion rate.
Customers always have questions. Many of them are recurring. Why not save your time answering these questions by allowing customers to find the answers themselves?
Being one of the best free Shopify apps, Help Center allows store owners to easily create an easy-to-navigate and professional FAQs page. This would provide instant help to customers, make their shopping much easier and then immediately improve store conversion rates.
That’s all. We hope this article has helped you find the best Shopify apps in 2018 for your site. If you find this article useful and easy to take advantage of, don’t hesitate to share it with other entrepreneurs like you. You may also take an interest in our recommendation of 10 eCommerce Growth Hacks to Boost Your Sales. If you have any question or suggestion about this topic, feel free to leave a comment below.