advertising on instagram

After its launch eight years ago, Instagram became the 6th most popular social media site in the world today, having more than 800 million monthly active users. This draws a spawning number of eCommerce businesses to include Instagram as an advertising channel. If you want to advertise on Instagram but…

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Customer support

In today’s business, customer support has become a significant pillar of success. As more and more businesses are shifting towards customer centric approach, customer support softwares are gaining an upper edge. 91% of dissatisfied customers simply won’t do business with you again. Worse, only 4% will let you know. On…

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drop shipping business

There are so many generic lists online about drop shipping: Start a drop shipping business with no money How to open a drop shipping business in 1 day Start an online store with no skills?! The truth is, drop shipping is not that easy and simple. If you really have…

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shopify mobile app

With the mobile internet usage penetrating more than half of the world’s population, many online businesses have capitalized on this trend by creating mobile apps to interact with online users. Furthermore, the two biggest global platforms for mobile app distribution, Apple’s App Store and Google Play, have reported to have…

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How to sell to Millennials

Introduction One of the most important marketing survival strategy is learning how to sell to Millennials. Developing a Millennial-focused marketing strategy is a must. They are, after all the largest generation by number and they already have the largest purchasing advantage. They infiltrate almost every business field from fashion, gadgets…

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Customer service as a marketing channel

Ever thought how Starbucks made its way internationally without making even just one television commercial? You might haven’t thought of this before but I bet you it blew your mind realizing they really never cared making TV commercials. Here’s one quick answer that you might also use for your marketing…

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