To grow sustainably, acquiring new customers is not enough. For life-long value, you need a plan to keep customers coming back to you and increase customer retention rates. 5% increase in customer retention rate can lift 25%- 95% profits. Retaining an existing customer is 7x more expensive than acquiring a…

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how to increase online sales

With a growing number of stores, more and more budding entrepreneurs want to start selling online with Shopify. Why is it a popular eCommerce platform? Is it right for you? If yes, how to sell on Shopify? Working with a lot of store owners over the years, I’ve heard their…

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What is the most important thing that makes a successful online business? Is it the beautiful store UI/UX that you spend days and nights on coding? Or a catchy name makes your store stand out from the crowd? Probably. They are undoubtedly necessary but just subsidiary elements of a successful…

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Writing a business plan can seem to be a pretty daunting task, especially if you don’t have a business background, to begin with. For budding entrepreneurs who have a great business idea but don’t know how to materialize it, then a business plan will streamline it for you. But, having…

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In the era of Industry 4.0, Facebook marketing is becoming common to most businesses in the world. Whereas Facebook is the largest social media on Earth with over 2271 million active users, it’s a good place to promote your products and boost your sales. However, with recent change from the…

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Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

Here is the truth: successful online merchants know that e-commerce email marketing is one of the most profitable methods to boost sales. According to Brian Whalley, director of product management at Klaviyo, e-commerce email marketing can help good stores generate between 25 to 40% of their revenue. Therefore, if any…

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