Today’s article on Why OceanWP is the Best Theme for WooCommerce? is brought to you by Hitesh Sahni – freelance digital marketer.
Let’s welcome Hitesh in our blog, and learn from his invaluable experience!
The combination of WordPress and WooCommerce has taken the world of DIY ecommerce by storm, powering more than 28% of ecommerce websites.
There are literally thousands of themes for WordPress. And hundreds compatible with WooCommerce, the primary plugin to turn your WordPress website into an online store.
But if you really want to make your ecommerce website stand out and increase sales, then using a WordPress theme with just basic WooCommerce compatibility is not enough.
A real, professional online store is supposed to have a dynamic shopping cart experience and a branded checkout, among other ecommerce specific elements. That’s where a dedicated WooCommerce theme can really make a difference.
A WooCommerce conversion-optimized WordPress theme can take your business income from good to great. You need a theme which further enhances the visual appeal and conversion potential of your website, without wasting time or learning to code.
If you’re building an e-commerce site with WooCommerce and have looked for an appropriate theme, you must have come across OceanWP, a free WordPress theme with cutting edge WooCommerce integration.
Consistently ranking as one of the most popular themes in the WordPress theme directory, with 100,000+ downloads and 350+ 5-star ratings, it’s hard to miss. And for good reason. Even the most powerful and popular premium WordPress themes don’t match up to the level of customizability, speed and ease of use you get with the free version of OceanWP.
Not only that, there are a ton of options for customizing just about any aspect of your WooCommerce store, along with some special features. Plus, there are also some free and premium extensions that can help you sell even more.
Let’s see in detail, what makes OceanWP the best theme for WooCommerce.
Blazing Speed & Responsiveness
More than 25% of ecommerce sales now come from mobile devices. So there’s no doubt that a fast loading and mobile-optimized website helps increase your conversion rate.
In addition, both responsiveness and website loading speed are among the search engine ranking factors. The faster your WooCommerce shop loads on all devices, the better it’s visibility and lower the bounce rates.
High speed ensures that your visitors view the products you are selling and take the time to learn more about them, eventually leading to a purchase. Similarly, a slow website is the best way to turn interested visitors away.
Unlike most of the popular WordPress premium themes bloated with shabby code and unnecessary features, OceanWP is a theme with robust, conversion-optimized and clean code. So using OceanWP will ensure that your store’s load times never become a hindrance to conversion.
In fact, Brian Jackson of Kinsta ran a test using one of the demos to determine whether OceanWP really delivers a superior performance. And he was impressed by the results.
This further goes on to show that with a theme like OceanWP, you can expect lightning fast loading out of the box.
Quick View & Off Canvas Filter
Check out any successful, big-brand ecommerce store and you’ll notice that they make it almost a pleasure to navigate around different products, filter according to certain parameters and take a closer look at the product.
One of the greatest things about OceanWP is you don’t have to spend thousands of dollars to mirror the same experience as found on big and famous ecommerce companies. With an off canvas filtering sidebar, for example, you can create a great experience by having your product catalog take full width.
And that’s not all. There’s also a quick view feature allows your visitors to take a closer look at a product without being redirected to another pages.
All these enhancements create a positive and trustworthy experience and make the visitor more likely to trust that you’re a professional business.
Dynamic Cart & Checkout
E-commerce is a tough business. The average industry cart abandonment rate alone is close to 70%. And over 50% of people who abandon cart cite problems with the checkout as the main reason for doing so.
In order to succeed, you should be striving to make things as smooth as possible every chance you get. A poorly designed checkout process can have a huge impact on your website’s potential to sell more.
However, it doesn’t have to be that way. With a theme like OceanWP, you get the freedom to make changes that cut your cart abandonment rate and enhance the checkout process.
There are many cart features in OceanWP that just work out of the box. For example, when a visitor click on add to cart on a product page, this is what they see next:
Very intuitive. Isn’t it? With a native cart popup, you grab the visitor’s attention and give him specific call to actions in order to convert fast.
Shoppers can automatically get a glimpse of the things they add in their cart. Even on mobile devices, the default Mini Cart feature lets a customer view the products they’ve purchased.
Another great feature is the floating Add To Cart bar. This feature ensures that the call to action is always visible to the user, even when he scrolls down to learn more about the product.
And take a look at how neat and functional the checkout page is by default.
I haven’t tweaked anything with CSS or modified any code. Yet, the checkout styling is just so beautiful and perfect that it makes you want to checkout.
In fact, to make things even better for customers, OceanWP also has an option for a multistage checkout system.
This ensures that buyers don’t get overwhelmed with everything in a single page and makes them more likely to complete their purchase.
Quick & Easy Customization
Let’s face it. If you really want to grow your ecommerce business, you’ll have to differentiate your online store from every other store out there selling similar products.
Now you can have better selection of products, free shipping, discounts and more to make your store stand out. But differentiation isn’t just about what and how you sell. It’s also about brand perception and the visual experience that your store delivers to visitors.
So the more freedom your WordPress theme gives you to customize aspects of your WooCommerce store without coding, the better for your online brand. And OceanWP is going to blow your mind in this regard.
Once you have installed it on WordPress, just head over to the Customizer panel as usual and prepare to be amazed. You’re going to see tons of options to change almost any aspect of your shop, cart and checkout process to best represent your brand.
A great example of this is the ability to change the positioning of elements associated with your products. From the Customizer panel, you can re-organize, or even hide elements like product image, title, price and a lot more.
99% of WordPress themes out there have nowhere near to this level of customization available from the standard WordPress customizer panel.
This also goes on to show how far Nicolas Lecocq, the developer of OceanWP, has gone to not just give you more control over your website, but also adhere to WordPress standards.
Readymade WooCommerce Demos
One of the major pain points for anyone starting an online store is setting it up for the first time. You may not have the time to learn everything or to hire a designer to make sure your WooCommerce shop looks fully functional and professional.
After all, you get just one chance to create a positive impression. If someone is visiting your site for the first time and it looks shoddy or unfinished, they may leave and never come back again.
To solve this problem, OceanWP comes with a variety of free and premium, pre-made shop designs. You can import either of these designs to your website with just a few clicks.
So no matter what type of store or products you have in mind, you’ll surely find a look that suits your niche and brand image.
Beyond the Customizer, demos and all the stuff we have talked about, there are a lot of things like individual post controls, conditional hooks, extensive documentation and more that make it easier and flexible to manage your WooCommerce website.
But the only way to truly experience the power of OceanWP is to install it and play around with what it has to offer.
In fact, I have been using OceanWP for months and it still surprises me at times with new, amazing features that I didn’t notice earlier. And since the core version is 100% free, there is no risk on your part.
In addition, the fact that Nicolas is always hard to work to make it even better, release new features and provide fast support is just icing on the cake. Whether I have a dumb question or a technical problem, he has always been there to offer a helping hand.
So if you’re looking for a WooCommerce compatible theme that has everything you need to boost your sales without compromising on speed, flexibility and support, you don’t have to look any further than OceanWP.
We feel honoured to have Hitesh’s insights featured in our blog, and we are incredibly thankful for the knowledge he has shared with us.
About The Author: Hitesh Sahni is a freelance digital marketer, web designer and copywriter helping startups and small businesses worldwide generate leads and sales online.