Ever wonder why you have lots of visitors every day but not a great deal of sales?

According to KISSmetrics statistics, 96% of visitors don’t convert for the first time they land on your store. There are plenty of reasons for this, depending on characteristics of each store. Perhaps the “Add-to-cart” button is too small to be recognized on mobile devices, or loading the product images is taking too long, etc.

You might have tried a bunch of “best practices” suggested by other store owners and experts for your conversion rate optimization. But the sad thing is, since each store has its own types of buyers, different product ranges and designs, there will be no “one-size-fits-all” solution that works for all businesses out there.

Working with hundred of thousands of online merchants for years, we at Beeketing really understand their aching problem when it comes to conversion rate optimization. That’s why today Beeketing proudly bring to you a brand-new way to leverage your own customer insights and fix the leak in your conversion funnel: Insightful

Insightful – See why your visitors don’t convert

Born with the latest shopper tracking technology, Insightful app allows you to seamlessly figure out why store visitors are bouncing without making their purchases, and then optimize the store to skyrocket your conversion rate. Making the right decisions with the right information has never been easier for you thanks to Insightful’s top-notch features.

1. Heatmaps

Insightful collects data generated by thousands of store visitors, showing which parts of the store are attracting the most attention. You can easily understand what your customers want, care about and interact with your site by seeing their clicks, taps and scroll behaviors.

Thus, the app empowers you to discover potential conversion opportunities: Since the Heatmap report shows you which parts of the store draw the most visitor’s attention, you can easily identify and then remove any distractions on sites that might hurt your conversions. Besides, showcasing your hot and trendy products in the areas receiving the most clicks is also a great way to boost your sales.

2. User Recordings

No matter how hard you try to optimize your store, there will inevitably be many unexpected issues that prevent customers from making purchases. Insightful will automatically record every visitor to your store in a video format, showing how they click, tap, move their cursor and navigate across multiple pages.

By watching these recordings, you can immediately know the exact journey of visitors through your site, how long they stay and where they get stuck. Perhaps the “Add-to-cart” button is too small to be recognized on mobile devices, or loading the product images is taking too long? Thanks to User Recordings, you can figure out what makes your customers confused and leave, then use this data to improve your store performance.

3. Product Insights

After being installed on your store, Insightful automatically records all activities of visitors on every product page.

Thanks to this, you will be able to dig deep into your product potential by knowing exactly what makes some products sell like hot cakes, but many others do not, then come up with some ideas to optimize the bad ones for more conversions.

In addition, all of Insightful features work perfectly on all devices such as desktop, mobile, and tablet to bring you the whole picture of visitor behaviors.

 We would also like to give you an opportunity to use Insightful for 1-month free. Enter the code COMBEE (for Shopify users) or code INSBEE (for BigCommerce users) and you’re ready to go.

How to use Insightful

1. Install

Installing Insightful for a store is a breeze within one click, no coding skill required.

Notice: Currently Insightful is supported on Shopify and BigCommerce only. Other integrations are coming soon!

2. Activate heatmaps for one or many pages

In order to track specific page(s) on your store, go to App’s dashboard >> Heatmaps >> click on Add heatmap button

Fill out the heatmap setting options:

  • Heatmap’s name: Choose a short and simple name
  • Select a number of pageviews which will be collected to generate the heatmap
  • Target customers: Choose customer segments who will be tracked
  • Choose target pages: You can choose to generate the heatmap for a specific page or many similar ones
  • Click Save & Activate

3. Activate User Recordings feature

In order to activate User Recordings, go to App’s dashboard >> User Recordings >> click on Edit Record Settings button

  • Quantity: Select a number of recordings (videos) for the page you want to track
  • Page Targeting: You can freely decide to record visitors who land on a specific page or any pages of the site.
  • Target customers: Choose customer segments who will be tracked
  • Recording options: Choose a few or all options below:
    • Only record sessions with click and scroll activity
    • Only record sessions longer than 30 seconds
    • Record activities which are done with a keyboard: fill out a form, sign up, etc.
  • Click Save Settings

4. How to use Product Insights

You can filter to get insights into items which have been viewed, added to cart or purchased in the store or in a specific collection.

That’s all! Let’s optimize your store for more conversions with Insightful right away!

Conclusion

We hope thanks to our brand-new Insightful app, you can leverage your own data and customer insights for your conversion rate optimization and instantly take your revenue to the advanced level. If you have any question about this tool, don’t hesitate to ask in the comment below or shoot us an email at hi@beeketing.com.

Happy Selling!

conversion rate optimizationcustomer insightheatmapuser recordingvideo recordingsInsightfulBeeketing Apps