Don’t Make Me Think: 7 Wise Thoughts about eCommerce Optimization Inspired by Steve Krug
July 10, 2019
Running an online store from scratch can really be a nightmare for an eCommerce beginner. In the beginning, you’ll face many challenges, such as low sales, low conversions, server & technical issues, etc. In that situation, it’s best to consult a more experienced expert in the field – who can…
Customers’ behaviors may change over time. But there is one thing they possibly never change, that is, loving coupons. In fact, a recent report showed that this year, there will be 1.05B digital coupon users. Let’s say you plan to buy a new laptop. Do you go to any store…
Flash Sales Secret Sauce: 600+ Ridiculously Useful Power Words to Increase Conversions
June 19, 2019
Have an upcoming flash sales but don’t want the same old copywriting? If you have worn out copywriting ideas for your marketing and promotions, then power words will be to the rescue. Power words will give your flash sales a little more punch to boost your conversions. This will also…
After researching to find the best practices in product bundling, we realized the work of combining different products into one bundle is just like cooking a meal. With the same components and ingredients, the taste can be completely different depending on each cooker. That’s why everyone knows about product bundling,…
Why do people buy? And, why do they do it online? When customers visit our online store to buy, we don’t always know the key underlying buyer motivations that lead to their purchase. Usually, we only uncover certain hints by the product category they’re looking at, the number of items…
Would you prefer a product that is unheard of and no one’s interested to buy over a highly demanded item with good reviews? I think any rational person knows the answer to that: one will always choose the latter. But, what’s the reason behind this? This is because people are…