Customer service as a marketing channel

Ever thought how Starbucks made its way internationally without making even just one television commercial? You might haven’t thought of this before but I bet you it blew your mind realizing they really never cared making TV commercials. Here’s one quick answer that you might also use for your marketing…

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Quick Facebook Chat - Never lose a customer with on-site Facebook chat

If you have ever purchased a product from Zappos, you must have noticed that their customer service is top-notch. In fact, best customer service has always been what makes Zappos successful. What’s more, studies show that, customers will be 300% more likely to come back and buy more by adding…

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Content marketing is an approach that revolves around the conception of related and important contents, with the ultimate goal to increase conversion rate and retention rate. It might not generate sales right away, but content marketing is one of the most effective strategies to grow your online business in the…

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The Definitive Guide To Invoicing For Online Store Owners

Today’s article on The Definitive Guide To Invoicing For Online Store Owners is brought to you by Katy Mrvova – Marketing Manager at Sufio.com. Let’s welcome Katy  in our blog, and learn from her invaluable experience!    Building an online store from scratch requires you to be an all-in-one person. You’re a CEO, sales manager,…

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reduce unsubscribe rate

As an online merchant, you may have faced problems in dealing with your high unsubscribe rate. Although it happens to everyone, unsubscribe rate has to be maintained with the average of less than 1% to be deemed acceptable. But what if it goes out of hand as in the case…

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exit intent popup for wordpress

Exit Intent Popup – the very must-have elements every online store should have… If you’re reading this post, chances are that you are running an online store and trying to increase the conversion rate of your store. Your marketing efforts are to get new customers, attract more visitors and drive…

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