After researching to find the best practices in product bundling, we realized the work of combining different products into one bundle is just like cooking a meal. With the same components and ingredients, the taste can be completely different depending on each cooker. That’s why everyone knows about product bundling,…

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Why do people buy? And, why do they do it online? When customers visit our online store to buy, we don’t always know the key underlying buyer motivations that lead to their purchase. Usually, we only uncover certain hints by the product category they’re looking at, the number of items…

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Would you prefer a product that is unheard of and no one’s interested to buy over a highly demanded item with good reviews? I think any rational person knows the answer to that: one will always choose the latter. But, what’s the reason behind this? This is because people are…

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how to increase online sales

With a growing number of stores, more and more budding entrepreneurs want to start selling online with Shopify. Why is it a popular eCommerce platform? Is it right for you? If yes, how to sell on Shopify? Working with a lot of store owners over the years, I’ve heard their…

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What is the most important thing that makes a successful online business? Is it the beautiful store UI/UX that you spend days and nights on coding? Or a catchy name makes your store stand out from the crowd? Probably. They are undoubtedly necessary but just subsidiary elements of a successful…

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With the vast selection of products and services online, shopping has never been so easy and convenient. You can definitely find any products or get your needed services with just a simple online search. But is it really that simple? While this huge option seems to be a positive trait,…

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