We know it’s a bit overwhelming when it comes to selling online in the holiday season. You definitely have so many associated tasks that you have to deal with. It seems like you never have enough time to handle everything no matter how much effort and time you put in: answering the phones, replying customers’ emails about new arrivals, manually processing orders, working on newsletters while managing the product deliveries, etc.
But here’s the thing…
You don’t even need to do all that stuff yourself. The truth is even when you do all the things manually, it’s hard to make sure that the outcome is equally worth it. The day-to-day operational tasks are tedious and sometimes are neglected unintentionally.
There is only one way out: Automation.
In this article, we will show you how to automate your store, which starts from automating your Marketing effort. Let’s take the most from existing resources to streamline your process and start to skyrocket your sales!
Here is the customer purchasing journey after they are aware of your store:
If you want to automate your operations to boost your sales to the next level, you should focus on every single step that a customer makes. At this point, you can rely on the top best apps that can optimize your sales at each step, following the purchasing journey.
1. Automate product recommendations – Unlock your full sales potential with the right products recommended to the right persons
Just showing visitors what you have on your store is not enough. Customers believe in references and experiences from other the previous buyers. That’s why product recommendations play a key part in building trust and converting visitors into sales. Hereunder we recommend two great product recommendation tools that can ease your pain from all of complicated or manual settings.
Developed from big data and AI machine learning, Personalized Recommendation collects data, analyzes it, then understands your customers’ behaviors to accordingly suggest the products that they might be interested in with “Bought this also bought” widget or a bundle of products based on their cart with “Cart recommendations” one. As its name says, it automates the product recommendation process and frees your from all of the tedious setups. With its smart learning process, Personalized Recommendation undoubtedly increases the average order value. You don’t even need to be a smart guy who records down your store’s data in order to follow up with your customers’ needs or fumbles with an app’s setup to create such technically-correct widgets. With Personalized Recommendation, just install the app, and click on “Turn on widget”, that’s it!
No more than 3 minutes and everything’s perfectly set up for you and your customers!
With the help of Personalized Recommendation only, our customer Sparrow Hill Lane has made roughly $570,000 in sales in just 6 recent months, with 24,202 carts added and 3,072 successful orders. Is it just amazing?
2. Automate upselling and cross-selling – Supercharge every order value this holiday
Once you’ve got a chance to suggest potential products to your customers, how about getting them to pay more each time they purchase without planning at first? Based on your store’s historical data, Boost Sales can help you achieve that by its targeted upselling and cross-selling deals. It can automatically pick up the most appropriate products to recommend based on customers’ shopping behavior or bundle up items that go well together into an irresistible combo to suggest to your customers. All you need to do is to activate these smart upsell/cross-sell offers on your store!
One more great idea of Boost Sales is that it detects the last step of purchasing journey then suggests them more relevant items that customers might want to buy before checking out. Sounds cool, isn’t it?
Boost Sales automates all the process of selecting the right products and showing them to your customers, so you don’t have to set it up yourself. It’s completely not idle talk! You can track everything on the dashboard of how much sales your store’s made, number of carts, number of successful checkouts and then assess your store’s performance with current using upsell/cross-sell deals.
You can see hereunder is a real sales that one of our customers who has successfully made it to the top by taking the most out of Boost Sales! If they could make it, so can you.
Amazon boosted the revenue up to 35% with this upselling and cross-selling techniques. How many percents do you want to crack?
3. Automatically create urgency to urge customers to complete their orders
Aside from the busy nature in the holiday season, online shoppers also have many eCommerce stores to choose from. This is why after shoppers land on your store, you have to create urgency to prompt them to make a purchase instantly. How do you create that sense of urgency? Offer a special holiday promo with a countdown timer using Checkout Boost.
Online shoppers are urged to make an instant purchase if they have a limited time to qualify for a sale or a special offer. This is why flash sales and time-limited promotions can be extremely helpful during the holiday season. You can easily build flash sales and time-pressured deals with Checkout Boost’s countdown timer to drive shoppers to complete their holiday purchases before time runs out.
In addition, Checkout Boost can also give you a hand in getting more visitors this holiday with share-to-get offers. When a customer checks out, a beautifully-designed popup window will show up, opening the chance for them to receive a gift, free shipping or a coupon code if they share their carts on social networks. The more people share to get their gifts, the more organic traffic comes to your store without you having to spend any dimes on ads.
4. Automate your email marketing efforts – Nurture relationships with your customers and subtly uplift sales
You might feel like something is missing here. Yes, I’m talking about newsletters – email marketing, the most effective tool that automates email sending process to the next level and boosts ROI to its highest (every $1 spent in marketing can generate $38 in ROI, according to Campaignmonitor).
Data from Pewinternet shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day. In addition to the huge amount of email users that you can leverage to reach your targeted market, the cost for email marketing is comparatively low yet it brings the highest ROI. Hence, keeping in touch regularly with your customers with email marketing campaigns even when they’re not shopping on your store drives intangible values to your business growth.
Customers engagement can start with the help of Mailbot from automatically sending them a lovely welcome email 30 minutes after they opt-in on your store to frequently keeping them engaged with the latest information from your store such as New Arrivals, Products-that-can-be-bought-in-cycle promotion or Cross-sell collection that might interest your buyers.
First, let us talk about sending a NATURAL 30-minutes-after email on behalf of you as a store owner. We both agree that making a first impression great to your customers is a crucial part to keep them with you for further orders. Yet you definitely don’t want to be too rush, which might be a bit annoying to your new visitors. To make the flow more natural, it’s recommended that you should wait like 15-30 minutes to send the welcome email after their first visit to your store.
With beautifully-written personalized messages, Mailbot automates welcome emails and seamlessly sends them 30 minutes after customers’ first visit. You can still enjoy your holidays while achieving the target of making your customers feel welcomed and connected.
The first impression is important but not all. Keeping relationships and connections with your customers along the way is unsurprisingly crucial if you’d rather be their top-of-mind option.
Developed with AI technology, Mailbot can be your email assistant which helps you send out perfectly prepared weekly newsletters to keep your customers updated about new products coming or automatically generate and cross-sell a new collection based on their previous purchase history. Even more, Mailbot can track your stock and analyze a products’ life cycle then create personalized emails to promote that product, just in time when your customers need to buy it again (for example skin care items, house cleaning products, etc).
Need proof that Mailbot can really skyrocket your sales with those engagement and cross-selling emails? I got this statistic back for you. This shop started with Mailbot 6 months ago, and here is the performance that they’ve achieved so far. They got $5,115,126 in sales with ~ 169K emails sent. It’s undoubtedly that emails cannot be underrated.
However, don’t get me wrong that Mailbot is only powerful in terms of machine learning and automation, when it comes to customized themes or designs, Mailbot also provides you with multiple graceful options to make your emails stand out and attractive to your customers!
The coolest thing we found about the app is it also provides store owners with useful insights, thanks to in-depth Analytics & Optimization. All campaigns’ results are reported in 1 dashboard for you to keep track of your KPIs and how Mailbot’s helping you to reach them. You’ll have all details in your hand from the number of subscribers, orders, emails opened, slipping away customers who come back, orders by loyal customers to generated revenue with Mailbot. Everything is transparent and easy to track without any effort of setting up since all actions are automated for you.
Since automating your store can help you achieve an incredible sales goal, there is no reason to hold it back. These automatic apps are really a game-changer which makes you sell more and feel less stressed during this holiday season. Time is absolutely yours, and you deserve to have a work-life balance, spending time with families and friends instead of staying at home racing with the clock to support your customers. Give automation a shot and let us know how much you’ll be achieving in the comments 😉