Introduction 88% of shoppers abandon their cart at checkout, and this number increases every year. That means the average online store barely sells to 1 customer out of every 10 that add items to their cart.  A portion of this is due to people who are just browsing, but this…

Continue reading…

Fashion Nova is a MASSIVE hit in the world of fashion: Generated more than $400 million within just 18 months after launching their website. A tailor-made Instagram brand with over 20M total followers on three different accounts. The value of Fashion Nova’s social media exposure is more than that of…

Continue reading…

gymshark influencer marketing

In nearly 7 years, Gymshark achieves great success (perhaps we should say a cult-like following): A sportswear empire valued between £300M and £400M. Their revenue reaches $50M in 2017 and $128M in 2018. Their net worth grew rapidly: $108K (2013), $1.5M (2014), $2.5M (2015), $3.4M (2016), $11.8M (2017). The No.1…

Continue reading…

poo pourri

How do you make the world believe your poop doesn’t stink — or in fact that you never poop at all? With Poo~Pourri, it’s all possible. The chances are high that you recognized this classy British lady from Poo~Pourri’s viral YouTube ad in 2013, “Girls Don’t Poop”. Since the launch…

Continue reading…

levis ceo chip bergh

After nearly two decades of net losses and poor growth – from 1997 to 2015 – last year, Levi’s did the impossible: “Revenue hit a sales record of $4.9 billion in two decades and our direct-to-consumer business grew double digits in 2017.” That was Levi Strauss CEO, Chip Bergh, in…

Continue reading…

“When I started ModCloth way back in 2002, in the summer between high school and college, I had big dreams. But I had no idea we would grow to become one of the largest independent online fashion retailers in the world.”  _Susan Gregg Koger – ModCloth’s co-founder_ Started from a…

Continue reading…