gymshark influencer marketing

In nearly 7 years, Gymshark achieves great success (perhaps we should say a cult-like following): A sportswear empire valued between £300M and £400M. Their revenue reaches $50M in 2017 and $128M in 2018. Their net worth grew rapidly: $108K (2013), $1.5M (2014), $2.5M (2015), $3.4M (2016), $11.8M (2017). The No.1…

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poo pourri

How do you make the world believe your poop doesn’t stink — or in fact that you never poop at all? With Poo~Pourri, it’s all possible. The chances are high that you recognized this classy British lady from Poo~Pourri’s viral YouTube ad in 2013, “Girls Don’t Poop”. Since the launch…

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levis ceo chip bergh

After nearly two decades of net losses and poor growth – from 1997 to 2015 – last year, Levi’s did the impossible: “Revenue hit a sales record of $4.9 billion in two decades and our direct-to-consumer business grew double digits in 2017.” That was Levi Strauss CEO, Chip Bergh, in…

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“When I started ModCloth way back in 2002, in the summer between high school and college, I had big dreams. But I had no idea we would grow to become one of the largest independent online fashion retailers in the world.”  _Susan Gregg Koger – ModCloth’s co-founder_ Started from a…

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MVMT growth story

“Before MVMT Watches launched, I was a 21-year-old college dropout with more than $20,000 worth of debt to my name from previous business ventures. So regardless of age, regardless of financials, regardless of formal education and regardless of any other circumstances…  Hard work pays off, so continue the hustle and…

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Zara Growth Story

When it comes to the most successful brands in garment industry, Zara – a Spanish fast-fashion company of Inditex Group, is definitely a “must have” nominee on the top list. Founded in 1975 by Amancio Ortega and Rosalia Mera, Zara now has had: more than 1,700 stores in 86 countries…

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