How would you think if you received an email from Tim Cook – CEO of Apple after purchasing an iPhone from iStore? Are you surprised and happy?
According to a study from Experian, welcome emails generate 4 times the total open rates and 5 times the click rates compared to other bulk promotions. Ideally this should be a personal note from one of the founders/owners with no sales pitch.
Do you know how to keep in touch with your customers effectively?
The connection between store owners and their customers is usually weak or even doesn’t exist at all. For most retail stores, when customers go shopping, they usually have face-to-face conversation with staff members. This helps to build a human-to-human relationship that online stores don’t often have. Online stores don’t bring customers that kind of real feeling, even customers could live chat with the staffs, it’s still not the same.
After a long time, if you don’t pay much attention, the connection between you and your customers will loosen. Remember that better connection means better trust, and better sales.
Sounds important, so how to solve this?
It’s really easy to handle this problem, you just need to connect with your customers as personally as you can. There are many ways you can do to connect your customers, using emails or phone calls…This all can help you keep closer to your customers and build customer’s trust to your stores. However, remember to do it automatically. Of course you can send customers emails or call them manually in a traditional way, but it will take you a lot of time to keep track. Not to mention that the number of customers rises every day and you can hardly email or call that many customers at the same time.
Happy Email, one of our “Engage” marketing apps, will be your own marketing specialist who tracks and analyzes customers’ behavior on your online store, then automatically sends them a Thank-you email on behalf of you after they make the first order or register an account on your site. This not only builds trust and encourage customer’s future purchase but also increase chance to turn them into loyal customers. Best part is that everything is automated, well-written and ready for you after 1–click install.
Let’s stay close to your customers, build a human-to-human relationship at your online stores, this will bring you their trust and a good way to have their loyalty. Get started with Beeketing for FREE to make great first impression and tighten the relationship with your customers