Introduction:
You might be having a 9-5 job, but have a dream to build your own success and live a free wealthy life of a successful entrepreneur. So you get started your eCom site, fail, then stand up and try again, until you make it.
We probably don’t have enough time for going to school to learn the theories. Plus, even so, no university can teach us to be a successful e-Commerce Entrepreneur until we actually get things started ourselves. So what you’re gonna do to know the techniques, learn the lessons from people who already failed and succeeded in the past, and draw out your own plan to make it right?
If your answer is READING, continue to the end of this article, because we’re gonna review 07 amazing inspirational and informative books every eCommerce entrepreneurs should read at least once.
Written by experts who already built and sold a few online businesses since the early days of eCommerce, this collection of books enrich your knowledge of everything in building a millions dollar online business from scratch, fuel your passion and inspire you.
07 books that enrich the mind of any eCommerce entrepreneurs
(We put in the link of each book on Amazon so you can review and purchase the books there. Those are NOT affiliate links since we or anybody will not receive anything from your purchase of the books. They are just included for your reference.)
#1. Ecom Hell: How to Make Money in Ecommerce Without Getting Burned
This book hooks off at first with its startling name “Ecom Hell”. Why so? Because “I’ll help you face the pitfalls that can be part of ecommerce business building; and give you the best practices to use to navigate your way around these potentially hellish situations. Ecom Hell is going to help you build your own ecom heaven!” – said Shirley Tan when asked about the title of her best-selling book on e-Commerce business building strategies.
As an early pioneer in eCommerce with various boots-from-the-ground experiences from her own businesses, the author puts everything in a well-organized checklist to show you how to build a healthy eCommerce business: processes, plans, systems, challenges and everything in between.
Very detailed, practical and easy to understand, this book is a must-have in every beginner’s bookshelf and highly recommended to whom already in the middle of boosting their online business up.
#2 E-commerce Get It Right!
Perfectly suitable for small eCommerce startups, this book, wrote by Ian Daniel with 14 years of proven experiences in eCommerce site building, unveils all key strategies, tips & tricks, mistakes to avoid right from the beginning of starting up an online store.
From building & launching a new eCommerce websites from scratch, to generating high-quality leads and converting them into sales, this step-by-step guide provides a pathway to make your business right from the start.
What we would mostly recommend in this book are all of the tips on conversion rates. ~90% of your leads leave and never come back, 68% abandon orders on cart. As conversion matters the most, understanding your conversion funnel is critical and knowing the tips on how to maximize it assures you great success at the end of the day. All about that is within this amazing eCommerce guide.
#3 Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
The old-school way of marketing and doing business offline is totally different from the business dynamics on the Internet today. Not understanding how it is will be a big obstacle to conducting a business on the Internet. With Launch, the author explains all the points clearly and shows how to launch a successful online business.
Written by Jeff Walker – the creator of the famous Product Launch Formula, “Launch” is a very informative yet pretty entertaining read aimed at small-business owners or starting-out entrepreneurs. Walking through the journey of launching many successful online businesses himself since 1996, Walker leads us through his smart strategy to launch any product online to fruition.
To become a successful online entrepreneur, knowledge is not the only thing you will need to go on. It’s motivation and inspiration that lights up the way when you feel most discouraged by failure. That is what you will get much from this amazingly inspirational book.
#4 Social Media: How to Skyrocket Your Business Through “Social Media Marketing!” Master: Facebook, Twitter, Youtube, Instagram, & LinkedIn
If you intend to include social media into your business plan, take it into a storm and make your business soar there, and you are not yet an expert in social marketing, this book is for you.
Anderson – the author – describes everything in details to help you realize the whole systems of social media today: how each platform works separately and how to leverage them, combine them together, to win success for your online business.
Going from the very basics of all social media platforms to practical tactics on how to navigate them the right way, this book will benefit small business owners who are overwhelmed by the mind-blowing social media of the 21st century. It’s an essential book that gives you good perspectives you need to have to do social media marketing for your business the right way.
#5 SEO 2016: Learn search engine optimization with smart internet marketing strategies
You open an eCommerce website and you intend to neglect Search Engine Optimization (SEO) (probably because it is too technical and hard for a solo entrepreneur). Well, that’s going to break your business sooner or later.
Regardless of your backgrounds, this step-by-step SEO best seller walks you through the exact process and steps of conducting SEO the right way (and most updated to Google’s latest algorithm) to rank your online store to the top of Google search.
Written by Google Certified Professional Adam Clark, this very solid and comprehensive guide is unique from tons of other guides on the Internet because it does not repeat the cliche facts which might be out of date and do not align with Google’s updated algorithm anymore. Instead, Clark comes comes up with little-known tricks and tools to play with Google rules.
Very practical and easy to understand, this book covers almost everything about SEO marketing from basic to advance so anyone can benefit lots of knowledge from it.
#6 Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
It’s one of your sales-driving channel, one of your method to build and maintain a long-term relationship with customers, one of your metrics to measure the health and potential growth of your business. It’s email marketing – that never dies in business, no matter how old-school it is.
Email Persuasion is a very informative guide book on how to do email marketing effectively to collect more customers and generate more sales. It covers almost every steps from building your list, to writing subject lines that will get the email opened, to email writing techniques that convert subscribers into paying customers.
What is very likable and unique in this book is that Brodie clearly shows us how to set ourselves as authorities by writing the email, which we may all know that we need to establish but we don’t know how to do that in the right way.
Whether you are doing an online or offline business, get this book on bed with you to grasp the essence of doing email marketing the right way with Brodie’s strategy and persuasion.
#7 Purple Cow: Transform Your Business by Being Remarkable
Today, you only have 2 choices: being remarketing or being invisible.
When the market is saturated with so many choices while customers no longer have to seek their needs but their wants, the many “Ps” in traditional marketing (pricing, promotion, place, permission…to name a few) aren’t working anymore. Godin does such a great job to convince us right from the beginning chapters of the book that: we are just invisible among thousands of similar products no matter how well we may do, unless we are a Purple Cow – something extraordinary and remarkable that stand out from the crowd.
In Purple Cow, the author urges us to put a “purple cow” into everything we build, from product to marketing, in order to win the market. For example in e-Commerce specifically, having a product, designing a website, or providing a service that are truly noticeable will cut you from many tremendous work of getting traffic and optimizing conversion. When your product and service is remarkable, everybody will come to find you.
This book is a great inspiration for any modern entrepreneurs who aim to make a difference in today’s world.
Conclusion
Both knowledge and experiences make great impacts on your pathway to success as an entrepreneur. For knowledge building, don’t ever forget to read books anytime anywhere you can and set it as a lifetime habit.
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