During the past few weeks, you’ve probably crafted the perfect Black Friday plan. You’ve stocked up your Black Friday inventory, hired temporary staff to handle the holiday rush, and designed the most enticing Black Friday deals.
With so many things at hand from the back-end, you may have overlooked to intensify your Black Friday promotions. But it’s not too late! If you are worried that you haven’t maximized your Black Friday marketing, we’ve compiled the best six last-minute places for your eCommerce store to promote your Black Friday deals.
The projected $5.8 billion worth of Black Friday online revenue won’t just cash in on its own. Read the following places to promote your Black Friday deals to bump up your sales:
1 – Instagram/Facebook Stories
The new breed of content marketing is posting contents that only last for 24 hours. With 400 million daily active users on Instagram and nearly 1.5 billions on Facebook, Instagram/Facebook Stories has already the leading platforms for daily posting photos and videos.
Instagram/Facebook Stories have many features for marketing purposes. They not only help humanize your brand, bringing it closer to customers but also because they get fixed at the top of Facebook/Instagram apps, they can give a hand in generating more organic traffic for your sites. Plus, its most interesting feature is, you can now go live with a friend. It’s simple to use: go to the Story screen, swipe right and choose to go Live, and then choose the person to go live with.
How can you take advantage of this feature to promote your Black Friday deals? You can hold flash sales then ask a social influencer to go live with you to advertise your Black Friday deals and discounts. This way you’re both harnessing your followers and the influencer’s huge following to drive traffic to your Black Friday promos.
Here’s how the new feature will look like below. Now, imagine your online store and your chosen influencer collaborating for Black Friday. Aside from influencers, you can also partner with other brands to intensify your promotions.
2 – Reddit
As of 2018, Reddit had 542 million monthly visitors making it the 16th most visited website in the world. The site is a collection of entries submitted by registered community members. The entries can then be voted up or down by registered uses that will determine their position on the page.
Reddit entries are categorized into different interest areas called “subreddits”. This is where you can promote your Black Friday deals. Look for subreddits that are specific and relevant to your target audience. For example, if you are an online fashion store, look for subreddits that discuss fashion and clothing. Below is a sample Black Friday subreddit:
Here are a couple of subreddits where you can submit your Black Friday deals:
3 – Quora
Quora is a question-and-answer site where users can ask questions and submit answers. Similar to Reddit’s up and down voting, the users can rank the submitted answers based on how relevant or helpful they found the answers to be.
What you can do is to look for questions that ask for Black Friday deals. If you search “Black Friday Deals 2018” on Quora, you will already get links to the questions asked by different users looking for Black Friday deals.
Here are sample links of the Quora questions that you need to submit your Black Friday deals to:
- What are the best web hosting Black Friday deals of 2018?
- Where are the best Black Friday Deals online?
4 – Facebook Groups
With 2 billion monthly active users, Facebook is still the most popular social networking site. One of the best features of Facebook is Facebook Group. It’s an online group, both private or public, where people with common interests share their opinions and communicate with one another.
A Facebook Group can be set up for various reasons, such as a group dedicated for those who are looking for Black Friday deals. Simply type “Black Friday Deals” on Facebook’s search bar. Then, on the header tab, select ‘Groups’. You will then be placed to a result of Facebook Groups discussing Black Friday deals.
Here are popular Facebook Groups for your Black Friday Deals:
- Black Friday & Christmas Toys & Gifts Deals! = 91k members
- Extreme Christmas Savings: Hottest Deals & Black Friday Secrets = 55k members
- Black Friday + Christmas DEALS! = 44k members
You can also select the groups that align with your online store’s industry and target market. Choose groups that are active and with a significant following. Once successfully joined, you can share and promote your deals and discounts. This strategy will work best if you post using your personal account.
5 – Pinterest
With 250 million monthly active users worldwide, Pinterest is one of savvy marketers’ widely used social platform to promote their online products. The best features of Pinterest for marketing purposes are pins and boards. A pin is a visual image that has been uploaded or linked from a website. On the other hand, a board is a collection of these pins dedicated to a theme such as photography, fashion, etc.
You can upload your Black Friday deals on Pinterest as pins or create a board of individual products which are part of your deals. You can tag your pins and boards with Black Friday so that users who search for Black Friday deals can easily find your offers.
You can also utilize its Buyable Pins which lets users buy your pinned products without them leaving Pinterest. Users can easily filter buyable pins, so when they search for “Black Friday Sale”, for example, they can already just select those pins that can be bought on Pinterest itself. Here’s how it looks like:
6 – Deal Sites
Holiday shoppers want to maximize their wallets at every opportunity possible which is why they are most likely flocking to deal sites. You can leverage on deal sites during Black Friday by submitting your deals to them.
There are dozens of deal sites out there but look for deal sites that encourage online store owners to submit their deals and discounts. Before submitting your deals, don’t forget to review their guidelines to ensure that you meet their qualifications. Below’s how a deal submission looks like:
Here are flexible deal sites where you can submit your Black Friday deals:
Ready for the next big shopping day?
As your online store is gearing up for the next big shopping period of the year, you need to make sure that you cover all aspects possible, especially your Black Friday promotions. If you want to maximize your Black Friday sales, make sure to use our above examples of best places to promote your Black Friday deals.
Want to know if your online store is thoroughly prepared for this holiday season? Checkout our 20-point checklist to successful holiday sales and get more ideas for holiday marketing.